From code to customer

We build the system for and the demand.

Software, data and marketing from one team in Amsterdam. With partners in Asia, North America and Europe, so something is always being worked on. For companies and for people with their own idea.

I have a company I have an idea

The gap between IT and marketing.

Marketing wants server-side tracking, a faster site and a CRM integration. The IT provider has no budget, no priority and no appetite for it. Three months go by while the campaign runs blind. That gap is our market.

We sit on both sides of that conversation. No ticket needed, because it's the same team.

And if you have no company but do have an idea? Then you run into a different problem: nobody calls you back. We do.

Whoever you are.

For businesses

Scale-ups, SMEs, e-commerce and international clients.

We build platforms, connect systems, set up the data flows that marketing and sales run on — and then run that marketing ourselves. One team, one invoice, no waiting time between "we need this" and "it's live".

See what we do for businesses →

For individuals

One idea is enough to start.

An app, a webshop, a brand, a website, or just something you've had in your head for months. You don't need a company and you don't need to name a budget. You tell us what you see, we tell you honestly what it costs and whether it's a good idea.

Talk about your idea →

Build

Software, websites, integrations, data, cloud, management and security. What needs to be up stays up.

Grow

SEO, ads, CRO, content, email and analytics. Turning demand into what's already there.

Connect

First-party data, CDP, growth engineering and revenue operations. The bridge between the two.

Network

Amsterdam is where we're based. Not where it stops.

We work with a fixed network of partners and specialists in Hong Kong, Singapore, China, the United States, the United Kingdom, Germany, Ireland, Poland and Spain. That network isn't for show. It's the reason we can do things a local agency of the same size can't.

Nothing ever stands still.: A sprint that ends in Amsterdam continues in Asia. If something breaks, someone is always awake.
Campaigns aren't translated.: A campaign in Germany is written by someone in Germany. A launch in the United States is guided by someone who sees that market every day.
We get to the factory.: Our partners in southern China and Hong Kong are close to manufacturers, so a product that needs both software and hardware can run through a single chain.
On the platforms you've never heard of here too.: The Chinese market runs on WeChat, Douyin, Tmall and Baidu, not on Google and Meta. You need people on the ground for that.

The whole network

Follow-the-sun

The sun never sets on the pipeline.

Amsterdam hands off to Hong Kong. Hong Kong hands off to New York. New York hands off to Amsterdam.

Monitoring and incident handling outside Dutch office hours
Code reviewed in the evening and ready by morning
Campaigns that launch at the right local moment, not on Dutch time

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Amsterdam

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Hong Kong

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New York

Case — PYP 0247

From a webshop running blind to one measurable chain.

Headless rebuild of the storefront, a server-side event pipeline and an integration between ERP, CRM and the ad platforms. Build and campaigns by the same team, in two-week iterations.

Load time: 4.2s → 0.9s
Conversion: 1,4% → 2,3%
Measured orders: 61% → 98%
Ticket turnaround: 12 wk → 0

Do you have an idea?

You don't need a company. You don't need to name a budget. You don't need to know how the technical side works. You tell us what you see, we tell you honestly what it costs, how long it takes and whether it's a good idea at all.

Thirty minutes. Costs nothing. No obligation.

Book an idea call

Response within one working day. Always from a person.

Entry-level product

Audit 14

14 days, 14 checks, one report. Technology and marketing reviewed together: infrastructure, security, performance, tracking, SEO, conversion and data quality. Findings ranked by impact, with a price per fix.

To Audit 14

Fixed price

€ 4.900

Excl. VAT. 14 working days. 14, because 14² = 196.

The name

It was on a form.

We didn't come up with our name in a brainstorm session. We liked it better than anything a naming agency could have sold us: short, unique, and it doesn't promise anything we don't deliver.

PYP is pronounced as pipe — the sign| that ties two things together without them needing to know about each other. And 196 is the number nobody has finished with yet. Neither have we.

The whole story →

One team, one invoice, no ticket.

Call or email. One form, no maze.

To contact